App development & wireframing
User testing, research & UX
Research integration & development
Critical theory and justification
Retail management systems design
Curo & Procuro - Workforce Management UI
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User-Centered Research and Design
I carried out extensive user research and testing to ensure the design of "Curo" and "Procuro" was firmly rooted in the needs and experiences of its users. By developing detailed user personas, journey maps, and actionable insights, I ensured that every design decision was aligned with the problem space.
This user-centric approach highlights my ability to empathize with and translate user needs into functional and impactful design solutions.
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Dual-App System Architecture and Visual Detailing
The design of both apps features a distinct yet interconnected system structure tailored to the needs of both managers and employees. Through participatory design and a combined-views approach, I created a visually detailed and well-organized system architecture. This includes separate user journeys for managers and employees, effectively balancing employee productivity and managerial oversight. My wireframes, prototypes, and high-fidelity designs demonstrate how complexity can be managed with clarity and usability.
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Accessibility and UX Design Principles
Accessibility was a core focus in the development of "Curo" and "Procuro." I implemented thoughtful design considerations to ensure inclusivity and usability for diverse audiences. From color contrast and typography choices to intuitive navigation, my designs adhered to industry best practices. These considerations not only meet accessibility standards but also enhance the overall user experience for all users.
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Presentation and Marketing
I presented the Curo project with polished visuals and clear communication, ensuring the project was compelling and professional. This included detailed app mock-ups, branding elements, and presentations that effectively narrated the design process and its value.
My ability to visually and verbally communicate design concepts highlights my strength in marketing design ideas to stakeholders or audiences with diverse backgrounds.
Run-through Presentation
The following is a video run-through developed in part of physical presentation for the app performance run-through, various features, systems, aesthetics and UI design features can be seen in this example.
Dissertation Project - UoY
Degree focus
This project acted as a coinciding piece for my final year dissertation at the University of York, gaining a first degree mark for the design, my dissertation, concept and project presentation.
User testing & interpretation
Project research included various forms of user testing, interviews and user research into my role at the time working in retail - initiating design into real-world practice.